Client: Marvelous, Den Bosch, The Netherlans
The client, Marvelous, a software developer company for online marketing and e-commerce from Den Bosch, The Netherlands, was coming up with a very special brief for the design as the beer to be as gift to their clients and relations. Beer is something you drink together and the informal aspect does result (quite often) in great collaborations.
Keywords on their business are: Content Management, Development, Imagination, Sharing, Collaboration. A little joke in the “geek” direction was very welcome, an icon or some text were put in the brief as a solution.
In order to come up with the best solution, we choose a funny “geek” icon, additionally some codes IT signs associated with it.
Ideas for sublines/subtitles: “Wij brouwen er wat moois van” a typical Dutch expression with no literary English translation.
The result was a funny label, much appreciate by the client and not only.