YO Shampoo – Concept design

Sustainable Packaging

As more firms recognize a need for more sustainable alternatives to conventional plastic, many are making changes to packaging, doing things such as switching to regenerative, recyclable, and compostable materials or reducing the number of different materials used to make recycle easier. But for some applications, the product and its regulatory requirements can severely limit the ability to make significant eco-forward packaging changes. Look no further than the personal care industry. Sustainable options can be limited when it comes to packaging liquid goods like shampoo, body soap, and laundry detergent, making plastic the most practical choice but which remains a real environmental nightmare.

So, we imagined an elegant, on-trend look for a hypothetical shampoo line, packaged in refillable eco friendly containers, made from watertight paper and dressed up with hair pattern. Regarding the naming we came up with a short name, called YO, having a simple and sleek logomark, whose curved shapes evoke the curls of the hair. The proposals for dispensers are made from a compostable material of recicled paper and wood.

Green Energy drink – Label design

Client: NGM International, The Netherlans

Exploring without limits.

Project description:

Vision and positioning the brand:
Green Energy – Exploring without limits

Defining the vision: to inspire people

Brand Personality: Strong, Brave

Brand Archetype: the EXPLORER

Keywords: Freedom, Brave, Adventurous, Explore

Target audiance: active young people going to gym,
to parties, clubs, concerts, hiking.

Brand tagline: Exploring without limits

Getapte Jongen – Beer label design

Client: Marvelous, Den Bosch, The Netherlans

Wij brouwen er wat moois van.

Project description:

The client, Marvelous, a software developer company for online marketing and e-commerce from Den Bosch, The Netherlands, was coming up with a very special brief for the design as the beer to be as gift to their clients and relations. Beer is something you drink together and the informal aspect does result (quite often) in great collaborations.

Keywords on their business are: Content Management, Development, Imagination, Sharing, Collaboration. A little joke in the “geek” direction was very welcome, an icon or some text were put in the brief as a solution.

In order to come up with the best solution, we choose a funny “geek” icon, additionally some codes IT signs associated with it.

The result was a funny label, much appreciate by the client and not only.

Beleggingspand Rotterdam – Logo design

Client: Beleggingspand Rotterdam, The Netherlands

Nr. 1 makelaar voor beleggingspanden te Rotterdam.

Project description:

The client was looking for a corporate identity of a new company to be established. Belegginspand Rotterdam, a real estate and mortgage company, it’s an online portal of supply and demand to investment properties in the Greater Rotterdam region. Property owners can therefore offer it for sale and interested buyers can view the company offer online.
Keywords: fresh, challenging, robust and professional.
Colors to explore: in order to make a link with Rotterdam, the client wanted to use the city specific colors: green and blue. Also an inspiration for us was the representative modern architecture such as the Cube houses and the high-rise complex De Rotterdam by Rem Koolhaas.