Client: NGM International, The Netherlans
Exploring without limits.
Project description:
Vision and positioning the brand:
Green Energy – Exploring without limits
Defining the vision: to inspire people
Brand Personality: Strong, Brave
Brand Archetype: the EXPLORER
Keywords: Freedom, Brave, Adventurous, Explore
Target audiance: active young people going to gym,
to parties, clubs, concerts, hiking.
Brand tagline: Exploring without limits
![](https://www.paulcoman.nl/wp-content/uploads/2024/02/Green_Energy_guideline_branding-2-2-1024x512.jpg)
![](https://www.paulcoman.nl/wp-content/uploads/2024/02/Green_Energy_guideline_branding-2-1-1024x512.jpg)