Client: NGM International, The Netherlans

Exploring without limits.

Project description:

Vision and positioning the brand:
Green Energy – Exploring without limits

Defining the vision: to inspire people

Brand Personality: Strong, Brave

Brand Archetype: the EXPLORER

Keywords: Freedom, Brave, Adventurous, Explore

Target audiance: active young people going to gym,
to parties, clubs, concerts, hiking.

Brand tagline: Exploring without limits